Industry Trends

The 3 Most Important Event Trends for 2022

The 3 Most Important Event Trends for 2022

In the future, crewing/staffing events will be faster than ever and open lines of communication will make events easier for everyone.

How is staffing done for an event today? It’s not efficient - or pretty. Most folks don’t use event staffing software or freelance crewing software. They’re still reliant on the manual processes they’ve always used (phone tag, whiteboards, spreadsheets) because despite the numerous options for workforce management software on the market, it’s hard to find one designed specifically for events.


Luckily, there are industry-specific event staffing solutions. Scheduling software made specifically by the live events industry, for the live events industry can bring your event staff management into the 21st century. Freelance crewing software will give you hours, or even days of your life back.


So how can you trade in your old tools for new tricks? What will the future of event workforce management look like? Here’s how you can do it - with LASSO:


Future event trend #1: Crewing or staffing your entire event in just a few minutes

The best event staff scheduling software empowers you to create your event, outline exactly what shifts and positions you’ll need, and then send out those opportunities to the relevant AV freelancers or event staff in your database. 


Within just a few minutes of extending opportunities to your production crew or event staff, you’ll start to see AV freelancers and event staff accepting job opportunities.

UK LASSO workforce management software review


Another great feature to this event scheduling solution is that you can see your cost estimates up front. And that doesn’t just mean pay rates - you understand the whole context for your AV freelancers: when they last worked for you (so you’re not overloading your people), what their hourly cost may be depending on their market, whether they’re working overtime, etc., and then their total cost for staffing or crewing them on this event.

LASSO pay rates vs true costs

From this example, you can see that pay rates can’t tell you the whole cost of labor every time.


Future event trend #2: Communicating with your entire event staff or production crew with a few clicks

Phone calls are great - when people actually pick up their phone or check their voicemails. Unfortunately, that’s not the reality for most of us who work in AV and other event labor staffing. 

Nowadays, most users are used to receiving news and communication via our mobile phones. Even though 79% of adults have their smartphones with them for 22 hours a day, 90% of mobile time is actually spent on apps. So, if you want to meet your production crew and event staff where they are at, it’s time to use a crew management software and app that speaks to them digitally.

Crew communication tool by LASSO


LASSO’s crew communication software makes crew management for live events so easy. You have the option to send app push notifications, emails, text messages or all three, and you can schedule these strategically. For example, you may choose to email the floor plans and site maps two weeks in advance, then schedule another reminder a couple days before the event for call time, and use text messages if there are last-minute changes to plan.

How do AV freelancers prefer to receive communications by LASSO

Our survey of 2,700 AV freelancers found that production crew and event staff prefer email and mobile apps for receiving communications.


schedule your communications with your crew by LASSO

LASSO’s crew communication management allows you to schedule your messages to your production crew proactively with the scheduling feature.


Future event trend #3: Sharing crucial event information in one app

Good crew planning software doesn’t just make life easier for your labor coordinators and event producers. The best crew management software or apps make your crew love to work with you because you are able to empower your AV freelancers and event staff to be better at their jobs. 


That’s where an easy-to-use, comprehensive gig management app makes all the difference to your production crew. 

real client reviews of LASSO


LASSO’s crew management app: 

  • Notifies AV freelancers of new job opportunities
  • Allows AV freelancers to submit their availability for those job opportunities
  • Receive critical event info like floor plans and call times
  • Sync events with their personal calendars
  • Receive and track their travel itineraries

…and more


On-site project managers and crew leads will love how easy the app makes it to do their jobs, too.



You don’t have to wait for the future to make this your regular event workforce management system. Whether you’re staffing hundreds for a massive event like college game day or the Superbowl, or you’re curating top AV talent for a boutique event, you can tighten up your event staff management with easy, cost-effective tech tools that will change the way you approach event workforce management - in the future and beyond.



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